The first Goats Do Roam vintage was 1999. To call it an instant success could be an understatement – within the space of a few short years, our tongue-in-cheek range became the best-selling South African wine brand internationally. It holds a close place in my heart and was actually one of South Africa’s first ‘critter’ brands. But importantly, it has never been a joke wine. My winemaking team and I have always endeavoured to ensure that the quality of the wine is consistently high, and to this end, I think we continue to reach our goal, winning several awards over the decades and continuing to find a spot on the shelves.

But time flies, and my herd asked for a wardrobe change. 20 years later, I decided to update the look and feel of our labels. While the iconic mustard-yellow of the Red Blend lives on, you’ll find the White and Rosé blends look very different, with a delicate new colour palate to boot. Designed by the talents at Jane Says Design, the inspiration for the label was to reflect the delicate smoothness of the wine while adding a bit of shine with the gold foil. We’ve got the nod from our goats – I hope we have it from you too?

Goats do Roam Festive Case

– Charles Back 

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