Charles has built Fairview from a family farm to a brand internationally known for its wine, cheese and tourism. His series of wines, as well as his cheeses, are awarded the top local and international awards every year. However, what truly distinguishes Charles as a farmer is his personal involvement in all his farming operations, his drive and in particular his capacity to identify new trends before it becomes mainstream. Charles has the ability to farm with innovation – whether it involves sustainable farming management, empowering employees, brand development or ever-growing visitor experiences.

When talking about his farm life, Charles always shares his tales of growing up as a real farm boy, left to his own devices most of the time, which included running around and exploring the farm. Some say nothing has changed. After all, the Back’s have always been farming folk – Charles Back I came from Lithuania with a passion for farming, buying Fairview in 1937. Decades later, Charles Back II jokes saying “farming is part of my DNA”. Since joining his father, Cyril Back, at the Fairview Wine Company in 1978, Charles has set about doing things differently. His first port of call was introducing Mediterranean grapes to the farm, planting the mother blocks of Viognier, Tempranillo and Petite Sirah in the Cape. He also helped introduce and grow Africa’s first goats cheese company, the Fairview Cheese Company, which has gone on to become every bit as successful as the wine side of the business. The cheese factory also happens to be the first first goat milk factory in South Africa, and was recognized by Carbon Protocol of South Africa for being a carbon neutral factory. By owning all his own land and vineyards, Charles oversees every step in the value chain, allowing him to push the boundaries, be innovative, and most importantly, look after his people. He was one of the first producers to make land and company ownership a reality for farm workers.

Well done Charles – your team is proud! Watch our video about Charles Back and his Fairview story below:

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