With the World Cup kicking off in South Africa on the 11th of June, we have released a limited edition version of our award winning cheese packaging, complete with a ‘moovuzela’.
The controversial and unique sound of the vuvuzela is being heard all around South Africa as the nation gets into World Cup mode and we have decided to add the distinctive shape to our cheese packaging for the duration of the event. Our packaging makeover late last year has subsequently won South Africa’s first ever Gold Award at the DBA design effectiveness awards as well as a recent Silver medal at the Advertising Performance Excellence (APEX) awards. The packaging revamp was handled by Coley Porter Bell under designer Victoria Peter, who introduced the Moovuzela to our latest version.
Look out for our Ripe and Ready Brie and Camembert at retailers across South Africa.
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